'Wash your hands' is a catchphrase that took off at Florida Hospital. Watch the music video behind it.
Mike O'Lenick is the director of internal communications at Florida Hospital. He shared the following email with us:
In my role as director of internal communications at a very large hospital, we use several methods of communicating to the 16,000+ employees at eight different campuses. One of the most popular outlets is our weekly video newscast. Each week, our newscasts are viewed around 4,500 times.
Back during the H1N1 scare, I started ending each newscast by saying, "wash your hands." I wanted a simple message that could also be a tagline. After a few weeks, I invited other employees (or groups of employees) to say it as well. By the end of the 2009, it really took off and has become quite a catchphrase at Florida Hospital. As I make my way around, it has even become a sort of greeting, like "How are you?"
In the lobby of Florida Hospital for Children is an employee named Joseph Albert. Albert was hired to be an "Adventure Guide" and can be seen playing his ukulele, serenading patients and guests. Recently, Albert put his song-writing talents to use for this very important message at Florida Hospital: hand hygiene.
"I hear people saying 'wash your hands' every week," said Albert. "So I felt inspired to write something catchy."
Earlier this month, Albert teamed up with our videographer David Mattox to make a music video for the song. Mattox is the editor for the weekly and special edition FH TV reports.
"I wanted to get Albert in several different outfits and shoot in various hospital landmarks to make people feel like they were there," Mattox says.
The music video features many of the "Wash Your Hands" that have appeared on FH TV News by both employees and local celebrities, such as Orlando Mayor Buddy Dyer, golf legend Annika Sorenstam, a former U.S. Senator, and NASCAR drivers Michael Waltrip and Rusty Wallace.
Many 'viral videos' have been made by hospitals before, but this is one of the few that features an original song performed by an employee. We just want to get our message out—in an entertaining way.
In my role as director of internal communications at a very large hospital, we use several methods of communicating to the 16,000+ employees at eight different campuses. One of the most popular outlets is our weekly video newscast. Each week, our newscasts are viewed around 4,500 times.
Back during the H1N1 scare, I started ending each newscast by saying, "wash your hands." I wanted a simple message that could also be a tagline. After a few weeks, I invited other employees (or groups of employees) to say it as well. By the end of the 2009, it really took off and has become quite a catchphrase at Florida Hospital. As I make my way around, it has even become a sort of greeting, like "How are you?"
In the lobby of Florida Hospital for Children is an employee named Joseph Albert. Albert was hired to be an "Adventure Guide" and can be seen playing his ukulele, serenading patients and guests. Recently, Albert put his song-writing talents to use for this very important message at Florida Hospital: hand hygiene.
"I hear people saying 'wash your hands' every week," said Albert. "So I felt inspired to write something catchy."
Earlier this month, Albert teamed up with our videographer David Mattox to make a music video for the song. Mattox is the editor for the weekly and special edition FH TV reports.
"I wanted to get Albert in several different outfits and shoot in various hospital landmarks to make people feel like they were there," Mattox says.
The music video features many of the "Wash Your Hands" that have appeared on FH TV News by both employees and local celebrities, such as Orlando Mayor Buddy Dyer, golf legend Annika Sorenstam, a former U.S. Senator, and NASCAR drivers Michael Waltrip and Rusty Wallace.
Many 'viral videos' have been made by hospitals before, but this is one of the few that features an original song performed by an employee. We just want to get our message out—in an entertaining way.
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