Hi Again,
This is by far one of my most liked stages.
People are awesome
Thursday, October 13, 2011
Product and Business Focus
Hi Everyone,
This is something I have found invaluable lately and I wanted to send it your way.
I'm not sure if you are familiar with something called "Viral Marketing" so i wanted to show you this amazing new marketing tool I recently found.
It's called "Staged.com" and it utilizes YouTube videos along with Facebook, Twitter, and all the other social network web sites available.
The beauty of this system is that literally everyone in the world is familiar with YouTube and has an account with a social network like Facebook. The last stat I heard was that 1 in 4 people in the world has a Facebook account!
This familiarity creates a huge level of comfort and feeling of "I can do this" here at Staged.com.
"Viral Marketing" is a method of marketing that basically says "Do the effort one time and watch the results continue to grow exponentially over time". This occurs as a result of people sharing your advertisement with others. Then those people share it with people they know... and so on.
Pretty soon 5-10 people who originally saw your ad can turn into hundreds or thousands of people. This is the "Viral" concept.
If you are looking for a simple way to generate traffic to any web site you own you should check this out!
There is also a tremendous opportunity behind sharing Staged.com with people you know. When you get a Staged account they also give you a replicated web site (see my link below) where people can sign up for Staged. When people join at your site you earn commissions from the sale!
My personal link is below if you want more details...
Staged
I think you should check it out!
Robert Hart
This is something I have found invaluable lately and I wanted to send it your way.
I'm not sure if you are familiar with something called "Viral Marketing" so i wanted to show you this amazing new marketing tool I recently found.
It's called "Staged.com" and it utilizes YouTube videos along with Facebook, Twitter, and all the other social network web sites available.
The beauty of this system is that literally everyone in the world is familiar with YouTube and has an account with a social network like Facebook. The last stat I heard was that 1 in 4 people in the world has a Facebook account!
This familiarity creates a huge level of comfort and feeling of "I can do this" here at Staged.com.
"Viral Marketing" is a method of marketing that basically says "Do the effort one time and watch the results continue to grow exponentially over time". This occurs as a result of people sharing your advertisement with others. Then those people share it with people they know... and so on.
Pretty soon 5-10 people who originally saw your ad can turn into hundreds or thousands of people. This is the "Viral" concept.
If you are looking for a simple way to generate traffic to any web site you own you should check this out!
There is also a tremendous opportunity behind sharing Staged.com with people you know. When you get a Staged account they also give you a replicated web site (see my link below) where people can sign up for Staged. When people join at your site you earn commissions from the sale!
My personal link is below if you want more details...
Staged
I think you should check it out!
Robert Hart
Product Focus
Hi Everyone,
This is something I have found invaluable lately and I wanted to send it your way.
I'm not sure if you are familiar with something called "Viral Marketing" so i wanted to show you this amazing new marketing tool I recently found.
It's called "Staged.com" and it utilizes YouTube videos along with Facebook, Twitter, and all the other social network web sites available.
The beauty of this system is that literally everyone in the world is familiar with YouTube and has an account with a social network like Facebook. The last stat I heard was that 1 in 4 people in the world has a Facebook account!
This familiarity creates a huge level of comfort and feeling of "I can do this" here at Staged.com.
"Viral Marketing" is a method of marketing that basically says "Do the effort one time and watch the results continue to grow exponentially over time". This occurs as a result of people sharing your advertisement with others. Then those people share it with people they know... and so on.
Pretty soon 5-10 people who originally saw your ad can turn into hundreds or thousands of people. This is the "Viral" concept.
If you are looking for a simple way to generate traffic to any web site you own you should check this out!
My personal link is below if you want more details...
Staged
I think you should check this out!
Robert Hart
This is something I have found invaluable lately and I wanted to send it your way.
I'm not sure if you are familiar with something called "Viral Marketing" so i wanted to show you this amazing new marketing tool I recently found.
It's called "Staged.com" and it utilizes YouTube videos along with Facebook, Twitter, and all the other social network web sites available.
The beauty of this system is that literally everyone in the world is familiar with YouTube and has an account with a social network like Facebook. The last stat I heard was that 1 in 4 people in the world has a Facebook account!
This familiarity creates a huge level of comfort and feeling of "I can do this" here at Staged.com.
"Viral Marketing" is a method of marketing that basically says "Do the effort one time and watch the results continue to grow exponentially over time". This occurs as a result of people sharing your advertisement with others. Then those people share it with people they know... and so on.
Pretty soon 5-10 people who originally saw your ad can turn into hundreds or thousands of people. This is the "Viral" concept.
If you are looking for a simple way to generate traffic to any web site you own you should check this out!
My personal link is below if you want more details...
Staged
I think you should check this out!
Robert Hart
Monday, October 10, 2011
Making Your Video Content “Snackable”
Maybe you have heard the term “video snacking” in regards to consuming online video content or maybe this is a new one on you. It has nothing to do with wolfing down mini Reese’s peanut butter cups by the handful; not that there’s anything wrong with that. But it may be more similar to this than you may think.Snackable content on the web refers to how people browse and search for information. Usually it’s somewhat casual poking in to read something, watching a quick animation, reading product reviews, etc. When you market online you don’t have people’s attention for very long. In a blog post I wrote about online video viewing habits - 10% of your audience clicks away after only 10 seconds and more than half click away after a minute.
Think about that for a second.
More than half of your audience leaves after one minute. This is why it is critical to make sure you keep your video content short. Here’s where the snacking comes in.
If you try to cram everything you do into one video it’s going to get longer and less focused. That’s how you loose viewers online. You are better off creating shorter, more focused videos because the end user is more likely to consume more of your content that way. That’s because most video viewers don’t specifically go looking for video – they come across it while browsing a web site and are curious. So they click to watch. If it’s less than a minute, there’s very little time commitment needed. Video snacking feeds that curiosity and keeps people engaged on your site for longer periods of time.
As an example – let’s say you make software. Your lead video should be a very short and focused video of what problem your software solves. Then there should be a call to action either in that video or around it to watch a short video about how the software works. From there you can keep linking through calls to action to short 10-30 second videos throughout your site of customer testimonials, specific functions that the software does to make the user’s life simpler, etc.
You should also sprinkle these video clips throughout your website. Have a technical specs page? Include a few videos showing some in-depth features or “How to” style tutorial animations. Have some case studies? Include video testimonials from some of those customers. Snackable video content on your website allows the consumer to feed their inquisitive nature while at the same time passively pulling them closer to a purchasing decision. One video clip at a time.
To bring those Reese’s peanut butter cups back into the analogy; it’s the difference between a Reese’s King Size and a bag of Reese’s Miniature Cups. If you leave a stack of Reese’s King Size with four full peanut butter cups per package in your lobby area, the casual passer by may think it was left there for someone else or they may possibly pick one up. If they do, they may just eat one or two of those peanut butter cups but by the time they get to that third or fourth full peanut butter cup, unless they are a teenage boy with a cast iron stomach, they’re probably feeling sick and full of regret.
Then try putting a bowl of tiny Reese’s Miniature Cups in the lobby. They were “created” to be a browsing snack. People will grab one without even thinking about it. They will grab a couple for their friends. Before you know it the whole bag will be devoured and people will be looking for more every time they walk by.
Thursday, October 6, 2011
How to reach prospective customers with video marketing
Published on: 2007-07-23 Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of "classic" TV advertising with the Internet's most important characteristic, interactivity.The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it's less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too. A Definition If we were to define the online video marketing concept, it would be as a marketing strategy used by companies in order to promote products and services, by making use of short, catchy, informative videos, with the purpose of inducing awareness to the prospective customers about the promoted products/services and enticing them into purchasing the above-mentioned products/services. Characteristics of Online Video Marketing It is common knowledge that nowadays people enjoy more to watch a screen (be it a TV's or a PC's) than reading. Information is delivered at a higher rate via images than through text. The main advantage that Internet marketing videos have over the traditional, text format approach is that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you're actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive and inciting manner. When to Use Video Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Given that more and more people nowadays turn to Internet in search of information, served hot and fast, Internet marketing videos come naturally to supplement the Web user's need for new, for useful, for sensational. Advantages of Video Advertising If you decide to use video in your marketing campaigns, it's a very good option. It is catchier than other types of advertising. It captures the Web user's attention easier and transports your message to prospects much faster than simple text. A video ad can contain a demonstration of a product's use and usability. Add to that a human face and a very pleasant voice (or even a well harmonized combination of a woman's voice with a man's), and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you're promoting. A Few Tips It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular Search Engine Optimization way. Bear in mind that videos are a gourmet dish for search engines, so it's best that you take some time and prepare it accordingly. Use the right ingredients, so to speak. Today's technology offers you many opportunities to track traffic and analyze results. Take your time and make an effort (which will be rewarded in the end) to measure the impact that your videos have had on the prospects and to measure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video add on a different website, how many of these visits converted into sales, and so on. Just because you have invested some time and effort in one or several videos, it doesn't mean that you should leave out content. It's still an important part of your business. Offer your visitors enough information on the site. Remember that marketing videos are meant to promote your business, to inspire Web surfers to visit your site and, luckily, convert into sales. Many experts advise to use the videos on the first page. It's like handing out your business card. The first page recommends you, and we all know that first impression counts. Don't tuck your marketing video away, on some page that a visitor might not even get to. Make it visible. Anyway, give your site visitors the opportunity to skip your video. Maybe they're not in the mood for watching it, and the last thing you want is an annoyed visitor. Optimizing Videos for Search Engines
The Internet marketing videos must be short enough no to get Web users bored and drive them away from your site. Video ads on the Web must be significantly shorter than those usually seen on TV. Web users don't like to waste time, and they are fed up with never-ending ads. |
Tuesday, October 4, 2011
Viral video: Get ready to wash your hands
'Wash your hands' is a catchphrase that took off at Florida Hospital. Watch the music video behind it.
Mike O'Lenick is the director of internal communications at Florida Hospital. He shared the following email with us:
In my role as director of internal communications at a very large hospital, we use several methods of communicating to the 16,000+ employees at eight different campuses. One of the most popular outlets is our weekly video newscast. Each week, our newscasts are viewed around 4,500 times.
Back during the H1N1 scare, I started ending each newscast by saying, "wash your hands." I wanted a simple message that could also be a tagline. After a few weeks, I invited other employees (or groups of employees) to say it as well. By the end of the 2009, it really took off and has become quite a catchphrase at Florida Hospital. As I make my way around, it has even become a sort of greeting, like "How are you?"
In the lobby of Florida Hospital for Children is an employee named Joseph Albert. Albert was hired to be an "Adventure Guide" and can be seen playing his ukulele, serenading patients and guests. Recently, Albert put his song-writing talents to use for this very important message at Florida Hospital: hand hygiene.
"I hear people saying 'wash your hands' every week," said Albert. "So I felt inspired to write something catchy."
Earlier this month, Albert teamed up with our videographer David Mattox to make a music video for the song. Mattox is the editor for the weekly and special edition FH TV reports.
"I wanted to get Albert in several different outfits and shoot in various hospital landmarks to make people feel like they were there," Mattox says.
The music video features many of the "Wash Your Hands" that have appeared on FH TV News by both employees and local celebrities, such as Orlando Mayor Buddy Dyer, golf legend Annika Sorenstam, a former U.S. Senator, and NASCAR drivers Michael Waltrip and Rusty Wallace.
Many 'viral videos' have been made by hospitals before, but this is one of the few that features an original song performed by an employee. We just want to get our message out—in an entertaining way.
In my role as director of internal communications at a very large hospital, we use several methods of communicating to the 16,000+ employees at eight different campuses. One of the most popular outlets is our weekly video newscast. Each week, our newscasts are viewed around 4,500 times.
Back during the H1N1 scare, I started ending each newscast by saying, "wash your hands." I wanted a simple message that could also be a tagline. After a few weeks, I invited other employees (or groups of employees) to say it as well. By the end of the 2009, it really took off and has become quite a catchphrase at Florida Hospital. As I make my way around, it has even become a sort of greeting, like "How are you?"
In the lobby of Florida Hospital for Children is an employee named Joseph Albert. Albert was hired to be an "Adventure Guide" and can be seen playing his ukulele, serenading patients and guests. Recently, Albert put his song-writing talents to use for this very important message at Florida Hospital: hand hygiene.
"I hear people saying 'wash your hands' every week," said Albert. "So I felt inspired to write something catchy."
Earlier this month, Albert teamed up with our videographer David Mattox to make a music video for the song. Mattox is the editor for the weekly and special edition FH TV reports.
"I wanted to get Albert in several different outfits and shoot in various hospital landmarks to make people feel like they were there," Mattox says.
The music video features many of the "Wash Your Hands" that have appeared on FH TV News by both employees and local celebrities, such as Orlando Mayor Buddy Dyer, golf legend Annika Sorenstam, a former U.S. Senator, and NASCAR drivers Michael Waltrip and Rusty Wallace.
Many 'viral videos' have been made by hospitals before, but this is one of the few that features an original song performed by an employee. We just want to get our message out—in an entertaining way.
Popularity: This record has been viewed 2757
Google Rolls Out AdWords for Video, Driving Performance-Based Video Ad Model
Wednesday, September 28, 2011, 10:25 AM ET
posted by: Will Richmond
Google is announcing AdWords for Video in beta this morning, which radically simplifies the process of creating and running video ad campaigns that reach Google/YouTube's vast audiences. The new initiative also bolsters YouTube's "True View" performance-based approach as Google tries to move the market away from the traditional impressions-based spending.
AdWords for Video creates a dedicated video campaign management capability in the standard AdWords dashboard so that advertisers can efficiently allocate their spending and monitor results. AdWords for Video will benefit from YouTube's status as the biggest video destination, and Google's as the number 1 search engine.
In a demo, Lane Shackleton, part of the AdWords for Video product management team, showed me how creating a video campaign has been reduced to just 2 pages of work flow down from approximately 30 in the past. The key change is that advertisers upload a video ad and then in one step choose which units they want to allocate budget to. All units now fall under the True View brand: in-stream (pre, mid or post-roll where user gets a choice to continue after 5 seconds), in-search (against search results, the successor to the "Promoted Videos" unit), in-display (against related content) and in-slate (user chooses which ad to view that runs against longer-form content) for placement on either YouTube or the Google Display Network.
With True View, the advertiser only pays when an ad has been watched to completion. As I wrote a few months ago, this puts the emphasis on great creative (that impacts branding) and engagement, rather than the customary impressions delivered. So just like AdWords, True View is a much more efficient buy for advertisers. One difference though is that with AdWords advertisers pay per click-through whereas True View doesn't focus on whether the user clicks or not and there's no extra charge if they do (the only nod to click-throughs is an optional overlay option for in-search and in-display units for advertisers trying to incent clicking as well).
Advertisers can also leverage AdWords targeting options such as keywords, topics, interest categories and demographics for video ads. And they can get an integrated view of how video ads are performing relative to other AdWords elements of their campaign, but with more video-centric customized data such as views, view rate and cost-per-view. When an advertiser links their YouTube account they get optimized reporting for all units.
For now AdWords for Video is in a "public beta" which means advertisers can express interest in participating and Google will allow a rolling amount of them in as it continues tweaking the system.
AdWords for Video is an important initiative for the larger video advertising ecosystem because like AdWords itself originally did, it creates a risk-free path to trial plus offers a performance-based approach where spending is tied to results. This greases the path for the long-tail of smaller advertisers in particular to pursue video ads while also giving larger brands another tool to reach targeted audiences. In addition, as AdWords for Video gains traction, its emphasis on performance will pressure other publishers, ad networks and exchanges to also offer more performance-based options, therefore creating a lot more buying efficiency, which should fuel further spending.
AdWords for Video creates a dedicated video campaign management capability in the standard AdWords dashboard so that advertisers can efficiently allocate their spending and monitor results. AdWords for Video will benefit from YouTube's status as the biggest video destination, and Google's as the number 1 search engine.
In a demo, Lane Shackleton, part of the AdWords for Video product management team, showed me how creating a video campaign has been reduced to just 2 pages of work flow down from approximately 30 in the past. The key change is that advertisers upload a video ad and then in one step choose which units they want to allocate budget to. All units now fall under the True View brand: in-stream (pre, mid or post-roll where user gets a choice to continue after 5 seconds), in-search (against search results, the successor to the "Promoted Videos" unit), in-display (against related content) and in-slate (user chooses which ad to view that runs against longer-form content) for placement on either YouTube or the Google Display Network.
With True View, the advertiser only pays when an ad has been watched to completion. As I wrote a few months ago, this puts the emphasis on great creative (that impacts branding) and engagement, rather than the customary impressions delivered. So just like AdWords, True View is a much more efficient buy for advertisers. One difference though is that with AdWords advertisers pay per click-through whereas True View doesn't focus on whether the user clicks or not and there's no extra charge if they do (the only nod to click-throughs is an optional overlay option for in-search and in-display units for advertisers trying to incent clicking as well).
Advertisers can also leverage AdWords targeting options such as keywords, topics, interest categories and demographics for video ads. And they can get an integrated view of how video ads are performing relative to other AdWords elements of their campaign, but with more video-centric customized data such as views, view rate and cost-per-view. When an advertiser links their YouTube account they get optimized reporting for all units.
For now AdWords for Video is in a "public beta" which means advertisers can express interest in participating and Google will allow a rolling amount of them in as it continues tweaking the system.
AdWords for Video is an important initiative for the larger video advertising ecosystem because like AdWords itself originally did, it creates a risk-free path to trial plus offers a performance-based approach where spending is tied to results. This greases the path for the long-tail of smaller advertisers in particular to pursue video ads while also giving larger brands another tool to reach targeted audiences. In addition, as AdWords for Video gains traction, its emphasis on performance will pressure other publishers, ad networks and exchanges to also offer more performance-based options, therefore creating a lot more buying efficiency, which should fuel further spending.
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